This is an excellent example of using personas in their pure form on a landing page. You might have noticed that the image is not on a computer, tablet or mobile device. Still, it is a landing page.
On the left we have the white alpha male and on the right the black stereotype of a heavy woman. The connection is made with the simple message on the middle which implies all body forms in between are welcome. The visitor will relate in his mind with the picture shown above as he will conveniently place himself anywhere he likes in the given spectrum. Brilliant.